SERVICES

Communications Strategy & Positioning

Good communication starts with clarity. I work with organisations to understand what they do, who they serve, who they need to influence, and what they want their communications to achieve.

This can include developing communications strategies, refining organisational messaging, clarifying audience segments, shaping campaign narratives, strengthening brand voice, and creating content plans that align with organisational goals.

I am especially interested in helping social impact organisations answer important strategic questions: What is the story of the problem you are trying to solve? What is the story of the solution you are advocating for? Who needs to understand your work? And how can your communications build trust, visibility and support over time?

Multimedia Storytelling

Video and multimedia remain some of the most powerful ways to communicate social impact work. I produce documentaries, profile videos, campaign videos, promotional videos, educational videos and digital content that help organisations tell their stories with clarity, authenticity and care.

This work can be used to raise awareness, support fundraising, explain a programme, document impact, promote a campaign, share beneficiary stories, or help communities understand an issue more deeply.

I work closely with clients to understand the context, the audience and the ethical considerations behind every story. This is especially important when telling stories about communities, beneficiaries or people with lived experience. The goal is not only to produce beautiful content, but to tell stories in a way that is respectful, useful and aligned with the organisation’s values.

Learning Content & Facilitation

Many social impact organisations need to train staff, facilitators, partners, volunteers, activists or community members to support their work. I help organisations design learning experiences that are clear, engaging and grounded in human stories.

This can include learning design support, training videos, workshop facilitation, educational content, facilitator resources and storytelling elements that help participants connect with the purpose of the work.

I often work alongside learning designers, programme teams and subject experts to shape the narrative, tone and identity of a learning experience so that it feels more relatable, memorable and useful.

Digital Communications & Content Strategy

An effective digital communications strategy can help an organisation strengthen its visibility, build relationships with key audiences, and support fundraising, advocacy, learning or programme goals.

I support organisations to develop practical digital strategies across websites, social media, newsletters and campaign platforms. This includes content planning, channel strategy, editorial calendars, messaging, digital campaign development and performance review.

Because my background is rooted in content creation, I can also help carry the strategy through into execution, ensuring that the content remains clear, cohesive and aligned with the original communications direction.

Research, Policy & Programme Translation

Many organisations in the social impact sector work with complex ideas, technical research, policy language or programme models that are not always easy for wider audiences to understand.

I help translate this work into accessible communication products that can reach funders, partners, practitioners, communities, policymakers and the public. This can include explainer content, articles, website copy, social media content, presentations, learning materials, reports, videos and campaign messaging.

My role is to help preserve the substance of the work while making it clearer, more engaging and more useful to the people who need to understand it.

Campaign Communication

I support organisations to develop campaign content that communicates a clear message, reaches the right audience and motivates people to care, share, participate or act.

This can include campaign strategy, message development, video content, social media assets, written copy, campaign landing pages, email content and supporting digital materials.

My experience in advocacy, activism and social impact work helps me understand how to communicate a campaign without flattening the complexity of the issue or losing the spirit of the movement behind it.

Programme Management

I manage creative and development projects from concept to delivery. My experience includes managing people, timelines, budgets, production processes, client communication and complex deliverables across different organisations and sectors. I practice Adaptive Programme Management and can oversee the entire programme cycle.

My background includes both creative production and NGO leadership, which means I understand the practical realities of working in the social impact sector. I use collaborative processes and agile project management tools to keep projects clear, organised and moving forward.

Whether I am developing a communications strategy, producing a video, managing a campaign or supporting a learning project, my aim is to deliver work that is thoughtful, practical, on time and aligned with the organisation’s goals.